WHMO Media & Approach

Radio programming has a broad reach in Afghanistan and has the potential to generate a positive and significant impact on listeners’ home communities, especially in rural areas where access to television coverage can be limited or non-existent. Currently, more than 100 local radio stations operate across the country providing programming, and according to WHMO more than 87% of the population of Afghanistan has access to radio and listens to it on a daily basis. WHMO is determined to provide a range of media and social programming activities and outputs that will raise issues of family violence and attitudes towards family violence in locally relevant and engaging ways. Through the use of both ‘creative’ and public affairs-format media, the engagement of well-known personalities and community members, and responsiveness to the differences in drivers and forms of family violence in different parts of Afghanistan, the project will implement multi-dimensional and locally relevant activities addressing this critical human rights issue and its impact on Afghan women and society at large.

Capacity Building program

Observing the frequent communal/sectarian/internal conflicts and political instability in Afghanistan due to weak rule of law, the existence of local power holders, corruption and poor services, the main challenges is the reconstruction and development of this country, where thousands of innocent people are being harmfully affected by different conflicts every year.Therefore, building the capacity of community elders, organizations working at the community level, youths and traditional councils for promote women’s rights, Justice and deliver social services, which can play a vital role in the reduction of conflict, domestic violence and cultivate the culture of peace and collaboration at the community level in Afghanistan.

WHMO Radio programs Broadcasting parnters

Nye Express Network is a CD distributing agency and working with WHMO as a partner since 2010. Nye Express Network is responsible to hand over the CDs of produced programs to the partner’s radio stations in all over Afghanistan every week.Currently, more than 53 independent FM radio stations are working as WHMO broadcasting radio partners in all over Afghanistan. In addition, WHMO monitors its radio programs through Nye Express Network around the country.

Electronic monitoring systems of local radio stations

WHMO monitors the impact of its radio programs on the radio listeners’ attitudes by distributing questionnaires to radio listeners through its local partner radio stations.

At the end of each radio program, the contact number and email address of WHMO will be announced and provided to radio listeners allowing them to provide valuable feedback with regards to future programming

Good governance

The concept of "governance" is not new. It is as old as human civilization. Simply put "governance" means. the process of decision-making and the process by which decisions are implemented (or not implemented)

‘WHMO’ is working on the agenda to diminish the corruption through raise the voices of the most vulnerable in society and take the views of minorities into account to advocate the local governments and decision-makers to be responsive to the present and future need of society. The aims of WHMO is to build the culture of zero-tolerance for corruption, through strengthening public awareness and participation in political life, and through mobilizing the public to stand up against corruption.

Accountability and transparency
Accountability is a key requirement of good governance. Not only governmental institutions but also the private sector and civil society organizations must be accountable to the public and to their institutional stakeholders. Who is accountable to whom varies depending on whether decisions or actions taken are internal or external to an organization or institution. In general, an organization or an institution is accountable to those who will be affected by its decisions or actions. Accountability cannot be enforced without transparency and the rule of law.

To build the capacity of members of the civil society, Local Shuras, religious leaders, provincial council members and women groups will improve the anticorruption and promote accountability


Corruption is one of the most significant factors undermining peach building, security, and stability in Afghanistan. UNODC has described corruption as "the biggest impediment to improving security, development, and governance in Afghanistan. The domestic and international consensus is that corruption has become pervasive, entrenched, systemic and by all accounts now unprecedented in scale and reach. Engagement in the awareness raising and mobilizing the community against corruption, empower the community, especially youths to engage in combating corruption at the local level. WHO will play a crucial rule in sensitization and capacity building of local civil society, to effectively engaged in anti-corruption activities and promoting transparency and accountability of the local government institutions and improving their services to the local community.

Women Empowerment

Empowering women to participate fully in economic life across all sectors is essential to building stronger economies, achieve internationally agreed goals for development and sustainability, and improve the quality of life for women, men, families, and communities

The main principles WHMO wants to follow:

1. Establish high-level corporate leadership for gender equality
2. Treat all women and men fairly at work—respect and support human rights and non-discrimination
3. Ensure the health, safety, and well-being of all women and men workers
4. Promote education, training and professional development for women
5. Implement enterprise development, supply chain and marketing practices that empower women
6. Promote equality through community initiatives and advocacy
7. Measure and publicly report on progress to achieve gender equality